We will always have times that feel like you are banging your head against the wall. Why?

Are we all busy idiots, flat out and still not hitting client objectives?

Why is the client still unhappy? Why aren’t we getting ahead? Are we being inefficient?

Looking at our personal lives, if we keep doing the same thing and getting the same results, we look to change it. So why aren’t we all doing that in our working lives too?

Lets get to the cruxes then. In my experience, there are three critical questions that need to be answered:-
1. What does my ideal client look like?
2. How does that compare to our client base?
3. Are we/why are we consistently over/under servicing our clients?

We already have filled most of this piece with questions but how does this break down and what should we be focusing on In these three questions. Here we go.

What does your ideal client look like?
For this I need to identify is what is OUR USP. We focus on this because, this is what drives us as an organisation and where we can really flourish with our clients. For me, this has always been strategic, whether that’s, financially, operationally. Looking at the points between or leading to and from evaluation to evolution. I believe what is driven internally (sometimes positive or negative changes) can be transitioned exponentially into external development I.e investors/investment.

Enter your text here...